For example, the Japanese version of Nexon’s hit online game “MapleStory” features traditional Japanese houses and the streets of Tokyo. Localization is a major priority for Nexon, which has focused on embedding components that locals can relate to in their games. Nexon has also sealed publishing agreements to market and service a wide array of globally popular games developed by other game makers including “Need for Speed Edge” and “Titanfall Online,” it said. Last year, Nexon purchased the licensing rights to a range of popular content and video games including “Lego,” “Final Fantasy XI” and “Titanfall,” and it is currently developing new mobile games based on them. Securing the rights to use the intellectual property of popular content and games is another priority for Nexon.
In the North American market, the Korean firm has already partnered with major game studios including Big Huge Games, Boss Key Productions, QC Games and This Game Studios to develop and publish new online and mobile games that are localized for Western gamers.įor instance, Big Huge Games, which Nexon acquired last year, developed the hit mobile strategy game “Dominations,” which has topped 30 million downloads worldwide since its release in April 2015, according to Nexon. To defend its place in the increasingly competitive global game market, the Korean game giant is looking to develop new games of diverse genres for both PC and mobile platforms that can appeal to gamers from different countries and cultures.īacking such efforts are Nexon’s overseas offices based in Japan, the US, Europe and Taiwan that have led the way in discovering and partnering with promising game studios and publishers in their respective markets, the company said.
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